Description
Beat the odds with a bold strategy from McKinsey & Company
Every once in a while, a genuinely fresh approach to business strategy appears
legendary business professor Richard Rumelt, UCLA
McKinsey & Companys newest, most definitive, and most irreverent book on strategywhich thousands of executives are already usingis a must-read for all C-suite executives looking to create winning corporate strategies.
Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategys real odds of future success.
This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development.
Frans Van Houten, CEO, Royal Philips N.V.
The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performancewhere 60% of companies reside, making very little economic profitto the top quintile where 90% of global economic profit is made. This movement does not happen by magicit depends on your companys current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.
This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.
A different kind of bookI couldnt put it down. Inspiring new insights on the facts of what it takes to move a companys performance, combined with practical advice on how to deal with real-life dynamics in management teams.
Jane Fraser, CEO, Citigroup Latin America
Author: Chris Bradley, Martin Hirt, Sven Smit
Binding Type: Hardcover
Publisher: Wiley
Published: 02/06/2018
Pages: 256
Weight: 0.95lbs
Size: 9.10h x 6.20w x 1.00d
ISBN: 9781119487623
Language: English





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