Description
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
Based on her acclaimed course at Stanford’s , inGenius provides a proven framework to unlock your creative potential:
- The Innovation Engine:Discover the author’s groundbreaking model for understanding the key components of creativity, from your internal mindset to your external environment.
- Actionable Strategies:Learn the same practical tools and guidelines taught to decision-makers at companies like Google, IBM, and Cisco.
- Demystifying Creativity:Move beyond the myth that creativity is an innate gift and master it as a learnable, repeatable skill you can use every day.
- From Ideas to Impact:Master the entire creative process, from reframing problems and challenging assumptions to turning your best ideas into breakthrough solutions.
Author: Tina Seelig
Publisher: HarperOne
Published: 4/7/2015
Pages: 224
Binding Type: Paperback
Weight: 0 lbs
Size: 0″ H x 0″ L x 0″ W
ISBN: 9780062020710
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