Description
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouses House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.
Crawfords decade in Asia as an executive of two global brands taught him that humility works and ego doesnt. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your companys objectives. From the Mouses House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesnt mean losing.
Author: Michael Crawford
Binding Type: Hardcover
Publisher: Lioncrest Publishing
Published: 05/02/2023
Pages: 216
Weight: 0.9lbs
Size: 8.50h x 5.50w x 0.63d
ISBN: 9781544541846
Language: English
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