Description
by
Joe MacLeod (Author)
How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?
There is a gap in the consumer lifecycle that needs attention – the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.
This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.
Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.
This is a HOW TO book about endings: what to do and how to do it.
Number of Pages: 230Dimensions: 0.48 x 8.5 x 5.5 INPublication Date: November 03, 2021
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