Description
“Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial tale will keep you entertained.”–New York Times Book Review. A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.
Author: Fred Lager
Publisher: Crown Currency
Published: 5/16/1995
Pages: 272
Binding Type: Paperback
Weight: 0 lbs
Size: 0″ H x 0″ L x 0″ W
ISBN: 9780517883709
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