Description
This highly-visual full-color guide covers everything taught on an MBA course, perfect for MBA students, business managers and aspiring entrepreneurs.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life examples to show the theory in practice.
Chapters include:
Micro & Macroeconomics supply and demand, GDP, monetary policy
Data Analysis & Statistics data collection, probability distributions, P-values
Marketing & Setting Prices brand development, pricing, digital marketing
Strategy strategic analysis, international strategy, the value chain
This is the perfect guide to help you achieve a successful career in business management.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishings A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Author: Xander Cansell
Binding Type: Paperback
Publisher: Sirius Entertainment
Published: 08/15/2023
Series: Degree in a Book #9
Pages: 256
Weight: 2.34lbs
Size: 9.89h x 8.68w x 0.91d
ISBN: 9781398826106
Language: English
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