Description
by
Lidiya Asenova Daskalova (Author)
Managing Foreignness – is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. – examines the strategies suggested by the two main theories focusing on the liability of foreignness – the resource-based view and the institutional theory. – goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. – outlines the steps which multinational companies’ managers could undertake in order to counter the problems related to their foreignness in a particular context. – focuses on the benefits of foreignness that international companies’ managers could use to compete successfully in a certain foreign for them market. – presents practical advice for such managers.
Number of Pages: 126Dimensions: 0.27 x 9 x 6 INPublication Date: July 21, 2017
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